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CERTIFICATE IN DIGITAL MARKETING PROFESSIONAL(M-DMP-8553)

  • Last updated Feb, 2026
  • Certified Course
₹6,300 ₹18,000
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Course Includes

  • Duration6 Months
  • Enrolled0
  • Lectures190
  • Videos0
  • Notes0
  • CertificateYes

What you'll learn

"A practical, career-focused digital marketing course covering SEO, social media, Google Ads, content marketing, analytics, and AI tools. Students gain hands-on experience with live projects, campaign execution, and portfolio development to become job-ready professionals or successful freelancers."


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Course Syllabus

📘 MODULE 1: Digital Marketing Fundamentals

https://images.openai.com/static-rsc-3/JaaQ2fnzi2McxwJU5rEQ1RLzoFiinuQ2sDltBqGOK5LZ5s3XXf32vnUB74cuUROh9TMECv3zT5KtTo4RLDJXfpAIt4SW4f3__Q84Jz_LYqM?purpose=fullsize&v=1

https://images.ctfassets.net/lzny33ho1g45/5rxoLO9M2ipydn149rC9Ci/810e9945f8891a82d69d93963f8977fc/customer-journey-map-example.png

https://images.openai.com/static-rsc-3/7zYn7gtG4KaTrIBYEZB-rGp2yShEnctdOUrAOfShBkKD7C4e1OI_pOE_qrf7ssnECMQQdMIFsY2ogIpshZT3AwYlYOCnR0MAmeh6In_vmq8?purpose=fullsize&v=1

  • Introduction to Digital Marketing
  • Traditional vs Digital Marketing
  • Marketing Funnel
  • Customer Journey
  • Branding Basics

🌐 MODULE 2: Website Planning & WordPress

https://wordpress.org/documentation/files/2018/10/500px-dashboard.png

https://images.openai.com/static-rsc-3/eUJBCuPzBAjL_ikAKjGL5iYeK_BztQFk6jaMf6LkRDYKiUSm_MsBq2GXRtx87K5zSGBXj1dw7dmtjYW50ApSDIZr3_50npGTbKSEnKaZJqA?purpose=fullsize&v=1

https://unbounce.com/photos/40-LP-examples-of-2023-horizontal.webp

  • Domain & Hosting
  • WordPress Setup
  • Themes & Plugins
  • Creating Landing Pages
  • Basic UI/UX

🔍 MODULE 3: Search Engine Optimization (SEO)

https://images.ctfassets.net/lzny33ho1g45/19zOT2aX091N9PcwF8sDay/a97b3f1ce19ba3e1b45dd5e0ac7d655b/image8.png

https://images.openai.com/static-rsc-3/AMqa7rmk4W-P8eJxEDvp02XWRr1q2chcfyqGNpzqpeffo5R-wQu-6K6PP2El7OyJGhsPjYvv2Nq_Vxl58C2jLw7J5h56bUVdEN4TmElsTr4?purpose=fullsize&v=1

https://media.publit.io/file/q_80/Blogweb/strategies-for-building-good-backlinks.png

  • Keyword Research
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO Basics
  • Local SEO

💰 MODULE 4: Google Ads (Search Engine Marketing)

https://www.geckoboard.com/uploads/Google-Ads-dashboard.png

https://images.openai.com/static-rsc-3/4cZFfGSvxiYqbSjoo83aJxPrVnWV0KFGGXeNU-R8dzYIKn2psMofZMUvfEUm12aBA3PwikdJPSsaWDgIf2COwCGZklIpxpQ4SDL2UJQEgX0?purpose=fullsize&v=1

https://www.hswsolutions.com/images/uploads/Google-Search-Types2.png

  • Google Ads Account Setup
  • Search Ads
  • Display Ads
  • Video Ads
  • Conversion Tracking

📱 MODULE 5: Social Media Marketing

https://images.ctfassets.net/ukazlt65o6hl/6CjjFIq1DIvRw8SaF9E93d/d3abbc227d1d3b974a8df44ee8064418/image004.png?fm=webp&q=50&w=3840

https://media.bazaarvoice.com/Shutterstock_2228614555.png

https://images.ctfassets.net/dfcvkz6j859j/4VQAilw98LWeq4HQpnSLvc/1a4a4a9dc6f70223dbd924a0b9dcf69b/Facebook-Ads-Dashboard-Example.png

  • Facebook Marketing
  • Instagram Marketing
  • YouTube Marketing
  • Content Planning
  • Paid Social Media Ads

✍ MODULE 6: Content Marketing & Copywriting

https://s3.nybookeditors.com/blog/2017/09/_680x394_fit_center-center_99_none/2246/FEATURED_IMAGE-Perfect-writing-space.jpg

https://www.awai.com/_img/content/2021/01/setting-up-your-writing-workspace-for-success/001.jpg

https://images.openai.com/static-rsc-3/WpqdNcTvNiFsb4j2LP785mBoLHTMcGu964NnnUxjpeG6JT067kgEmBjBCMFpObWW6BAtZBfQzM0OQ32H5GL-tJHNznbHfpUhArrcsbanLO8?purpose=fullsize&v=1

  • Blog Writing
  • SEO Content Writing
  • Ad Copywriting
  • Content Strategy

📧 MODULE 7: Email Marketing

https://htmlemail.io/img/post-automation/drip.png

https://marketplace.canva.com/EAF44o6j_qg/1/0/1131w/canva-black-and-white-aesthetic-charity-monthly-newsletter-a4-ePfWZ-WEcOI.jpg

https://www.emailblasteruk.com/images/features-new/analytics/analytics-1.png

  • Email List Building
  • Campaign Creation
  • Automation
  • Lead Nurturing

📊 MODULE 8: Analytics & Tracking

https://dashthis.com/media/3061/google_analytics.png

https://blog-assets.statusbrew.com/images/2024/01/funnel-conversion-level.webp

https://assets.visme.co/templates/banners/thumbnails/i_Site-Traffic-Line-Graph_full.jpg

  • Google Analytics
  • Google Tag Manager Basics
  • Conversion Tracking
  • Traffic Analysis

🛒 MODULE 9: E-commerce Marketing

https://images.openai.com/static-rsc-3/JaaQ2fnzi2McxwJU5rEQ1RLzoFiinuQ2sDltBqGOK5LZ5s3XXf32vnUB74cuUROh9TMECv3zT5KtTo4RLDJXfpAIt4SW4f3__Q84Jz_LYqM?purpose=fullsize&v=1

https://www.geckoboard.com/uploads/Ecommerce-KPI-dashboard.png

https://cdn.shopify.com/s/files/1/1024/1659/files/Bambu_Earth_Social_Media_Ad_Examples_for_Skin_Quiz.png?v=1619532106

  • E-commerce Funnel
  • Product Ads
  • Remarketing
  • Marketplace Promotion

🎥 MODULE 10: YouTube Marketing

https://media.sproutsocial.com/uploads/2024/02/mobile-analytics-blurred2.png

https://blog.scaleflex.com/content/images/2023/04/tips-for-optimizing-video-seo.png

https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/YouTube-Thumbnail-Example-jpg.jpeg?name=YouTube-Thumbnail-Example-jpg.jpeg&width=481

  • Channel Setup
  • Video SEO
  • Thumbnail Strategy
  • Monetization Basics

🤖 MODULE 11: AI Tools in Digital Marketing

https://cdn.amasty.com/media/amasty/blog/cache/b/e/915/433/best_ai_content_creation_tools_1_.png

https://images.openai.com/static-rsc-3/q0d0Ef3BdatQPYUVIvRWbQu4GNn-AZZULhgGyq9ZWNz3HYLwr7oJxX1CO7mOWKMXL0mIiCxFeQxKhcVuTfxU0PwtRaMyk3SkZ0akikK4bNc?purpose=fullsize&v=1

https://media.licdn.com/dms/image/v2/D4D12AQEJRiFI_A01tQ/article-cover_image-shrink_720_1280/B4DZaB7N4DG8AM-/0/1745936507285?e=2147483647&t=SKwvRhREFleIiwcLqwth3czDQgJ-ZiEvfd3ZRWOreEQ&v=beta

  • AI for Content Writing
  • AI for Ad Copy
  • Chatbots
  • Automation Tools

💼 MODULE 12: Freelancing & Client Handling

  • Fiverr / Upwork Profile Setup
  • Finding Clients
  • Proposal Writing
  • Portfolio Building
  • Pricing Strategy

🧪 FINAL PRACTICAL PROJECTS

✔ SEO Project (Website Ranking)

✔ Google Ads Campaign

✔ Social Media Business Page Management

✔ Complete Digital Marketing Strategy Plan

Course Fees

Course Fees
:
₹18000/-
Discounted Fees
:
₹ 6300/-
Course Duration
:
6 Months

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